Putting the Marketing Back into Internet Marketing

Hi or as the inimitable Fred Dagg would say – “eh yeah, gidday”. My name is Neil Lee and I started Wasabihound.com in light of my experiences with internet marketing.

What Am I Doing Here?

The purpose of this blog is to share my thoughts and lessons I have learnt starting an internet business and using the internet for marketing.

My intention is to get past the hype that I have seen commonly associated with internet marketing, and really see how the internet and being online can be used as another medium that businesses and people can use to expand their sales, grow their area of influence and base of customers.

My goal is examine how marketing on the internet is done and how this worldwide, 24 hour channel of communication and transaction works and can be used.

How visiting Wasabihound.com can benefit you?

Setting You Up for Success

It’s hard to move forward when you are always looking backwards.

I will be sharing my ideas and lessons about building a mindset for success. In my experience getting your head and heart aligned (and pointing in the same direction) will massively improve your chances achieving the goals that will make you happy.

I went to school, high school and university, studied, but no part of my formal education really taught me about how I work. Any lessons were indirect and usually discovered looking over my shoulders and into the past – and while this is important, after a while you get a sore neck.

See Me Do, See Me Trip and See Me Soar

I will take you through my journey of building and testing internet marketing websites. This includes keyword research, site building, testing and using paid and free traffic generation strategies.

You will see my mistakes, so you can avoid them and you will see what works (so you can take it and improve it). This will save you time, money and heartache).

By the way, if you are starting an internet business from scratch – believe it when they say start with something you enjoy. The first site I built was aimed at following the money and not my heart and it’s tough maintaining the rage on it – it’s about Yeast Infection, a great business from a traffic perspective. That said I don’t regret the lessons I learned on the way. You’ll hear more about this soon.

Putting the Marketing Back into Internet Marketing

I will look at how marketing online is the same and is different from traditional marketing. My aim is to demystify and cut through the hype that surrounds the concept of internet marketing.

This knowledge could save you time and money, as well as help you make more informed decisions about how to use the internet to create sales and profits for your business.

Buckle Up

I hope you can come along for the ride. I can promise you it will be a roller-coaster but I sincerely hope you will get some value on the way.

It will get bumpy, nerve-wracking but it’ll be fun.

So let’s buckle up and get going.

Oh yes, I welcome your thoughts and contributions so feel free to scream, laugh and shout as we hit the hills and the valleys.

What’s Next:

I’m going to answer (well, start answering) the question: Who the heck is this guy?

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Tagged as: Internet Markteting, Wasabihound